• Material Selection: Forget photographic images as they really don’t work very well on kraft board. Simple line graphics in one to three colours is really the best option and will result in a product you are more likely to be happy with.

• Color Management: On the basis that spot colours will not reproduce as per the pantone book we prefer to print out of CMYK – it gives a better colour and finish.

• Layout Design: Try to keep your design ‘clean’ - incorporating gradients into your design, for example applying a vignette, can result in an abrupt edge.

• Textures & Text Definition: Printing on heavily textured materials causes the ink to bleed into the peaks and troughs on the material surface and can result in the text becoming 'filled in' and loosing definition. If you are printing a design with an area of reversed out text, a similar thing will happen in that the ink around the text will expand in to the area that should be unprinted; on areas of fine text the result again can be some in-fill around the edges leaving a 'hazy' effect.