Even the most ‘affordable’ item can appeal to people as ‘value for money’ rather than ‘cheap’ with the right branded bag. You only need to look to the well-known value brand Primark with their London-esque paper bags aimed to make the purchasing experience feel more special. It’s amazing what a simple change in material can do!

As for the bigger, more luxurious brands – take Tiffany’s for example – the packaging is very much part of the experience, whether it’s a gift you receive or a treat you buy. The bag speaks quality before you even get to the box and this works for both buyers and onlookers.